While Allan Gorman is preoccupied with excellent composition and aesthetics, viewers are mesmerized by his brand of hyperrealism, and its capacity to stir original interpretation.
I’m drawn to hidden abstract patterns, random shapes and aesthetic tensions I see in real objects—particularly industrial and manufactured structures and objects.
— Allan Gorman
Gorman is preoccupied with graphic design over a career that began decades ago in advertising. His skill has been valued by big brands like Proctor & Gamble, Bristol-Myers, Smirnoff, Sprite, and numerous others, as a Senior Creative with impressive agencies like The Marschalk Company, and Young & Rubicam, before owning his agency Brandspa, for thirty years. At the beginning of the new millennium, he ventured into fine art.
The focus isn’t necessarily on an accurate rendering, but rather on sharing the aesthetic information created by and within the object.
Gorman marries his passion for aesthetics to his strong design skills. The artist’s journey led him to a nuanced exploration of parts used to make machines and manufactured objects. He discovers intriguing forms, reflective surfaces, angles, and more. Form borrowed from pocket watch mechanisms, motorcycle engines, and so forth, expand and morph into new shapes. The perpetual discovery of new form allows him to create mesmerizing works of art.
I like to think of my works as abstract compositions in the guise of realism, and I use this criteria to inform my choices of what to paint.
Gorman’s abstract compositions often emphasize the symbolism associated with the object represented. Blue Button, for example, is a metaphor for the larger mechanism of time. Symbolism allows the artist to evade literal interpretations and elevate the discussion. By emphasizing symbolism and superior aesthetics that bend, stretch, and shape-shift, his painting leads to unexpected associations and reactions that encourage the viewer to inhabit another galaxy.
Gorman has been successful as an ad man and as a fine artist. His art has been showcased in museum and gallery exhibitions too numerous to list. It is also featured in so many magazines and blogs. While he is an accomplished artist, hyperrealism has not yet achieved critical consensus within the contemporary art world. The stigma of appropriation still hovers over the style despite original discovery.
As a result, hyperrealism includes a disparate group that ranges from literal, documentary photojournalism to more conceptual definitions of the style. There’s a little bit of everything in between. Allan Gorman’s ideas and his brand of realism invite the eye to roam free.